The Distributor Partner Manager (DPM) is an indispensable value-added partner ensuring full alignment and focus to drive execution across Red Bull North America’s (RBNA) Distribution Network (DPs). The DPM brings value through year-round business planning, driving in market execution, ensuring implementation of Key Accounts Programs, upleveling execution in the Independent Channel while bringing RBNA’s marketing mix to life within the distributor network.
YEAR-ROUND BUSINESS PLANNING
Lead the annual Business Planning (BP) process with the Distributor Partner(s) (DP) in to ensure alignment with RBNA BP priorities
Manage annual volume plan and allocate independent trade funds and Point of Sale (POS) resources
Conduct 30/60/90 monthly and quarterly planning reviews to deliver against quantitative targets & KPIs
Actively & regularly participate in DP sales meetings, and conduct weekly market visits to assess in-store conditions and action plan against opportunities
MARKET EXECUTION
Full accountability for DP performance, inclusive of volume and in store execution. (i.e. independence excellence, winning vs. competition, perfect stores, volume achievement etc.)
SELLING & INFLUENCE
Analyze market & distributor performance data to generate insights (i.e. IRI Data, MPR dashboards, consumer insights) that support tactics in market
Develop DP network through implementation of RBNA’s distributor selling model (power platform, PIITCHER, Skill Pills, etc.)
Manage all Point of Sale (POS) orders to ensure timely delivery of assets in store
Maintain volume, pricing and promotional information in Customer Profitability Management (CPM) system for assigned DPs
Utilize tactical budget around initiatives and incentives that maximize ROI
Manage Independent trade program (VIP)
Identify gaps in service across delivery, selling and merchandising for RBNAs 3rd Party DSD network
KEY ACCOUNT EXECUTION
Successfully prioritize & implement regional & national Key Account (KA) programs by securing additional resources (trade funds, POS etc.) as needed to support local market opportunities
Ensure maximum focus on the volume growth and in store execution in the DPs top Key Accounts
Communicate regularly with Key Account Managers to ensure execution of KA priorities at regional and national chain levels
ACTIVATE MARKETING RESOURCES (Sales & Marketing Alignment)
Bring RBNA’s marketing mix to life by engaging the DP sales force and leveraging all available assets (i.e. local & regional events)
Execute rollout of RBNA brand initiatives and tentpoles
Bringing brand & key account solutions to solve issues at the market level
Ensure the DP fully understands and is executing against Red Bull in-store brand standards and merchandising guidelines (i.e. planogram, POS, pricing)
5+ years demonstrated track record of success working within Consumer Packaged Goods industry
Experience within a Direct Store Delivery distribution environment strongly preferred
Teach, develop, and coach others to sell effectively in the Off Premise channel
Ability to influence DP decision makers and key stakeholders
Works in a fast-paced complex environment with multiple stakeholders
Analyzes & leverages data to drive insights to action
Excellent communication and presentation skills
Proficient in Microsoft Excel and PowerPoint
Valid Driver’s License
Bachelor’s degree or equivalent work experience
Must be fluent in English, additional language skills an advantage
Employees may be required to lift and/or move items weighing 25 pounds or more, as needed
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
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